The band captained by Noel Heroux has launched one of the debut albums that have been better able to exploit the very peak of electronic pop. This outfit should be added to that list of bands like Cut Copy, Yeasayer or Passion Pit, who've managed to pull that feat off. You only have to listen to their album, True Loves, which begs for a celebration. Hooray for them! Ermmm... I mean, Hooray For Earth!
These New Yorkers bring a new twist to revivalist 80's synth pop. Their sound fits both the club and the beach, but might be even better suited for a pair of headphones. Though sounding more like a singles collection than a coherent album-length vision, each song sweeps the listener up in massive hooks from the first track to the closer.
I don't even know where to begin with their new video for the anthem that lends its name to the album's title. I've watched it a dozen times already and I have no idea WTF is going on. Thus, I shall limit myself to point out the music. It drifts over a punching beat with a floating melody, which only explodes with excitement during every chorus.
No Love is another sweet and psychedelic cut that will make you lose your marbles. There's a creepy monkey howling in the background of Hotel. While Sails nears the edge of darkness and harkens back to the 80's, owing more to Depeche Mode and new wave.
In short, with these tracks alone, the band Hooray For Earth creates very contrasting yet exciting atmospheres that make you nod your head either way.