The title of next song originates from what The White Stripes' lead singer, Jack White, thought the Salvation Army was called when he was a child. It deals with the band's rising popularity and the negatives that came with it. After White came up with the riff, he devised a storyline in which a protagonist comes into town and all his friends are gossiping about him. Pay attention to the lyrics.
The White Stripes - Seven Nation Army